Everything is better wrapped in bacon. Even gifts.
To prove it, we helped Hormel Black Label Bacon create the most deliciously decorative and sizzlingly scented wrapping paper the
holidays have ever seen. Then, we partnered with rap legend, Coolio, to take us to wrap schoolio. In an exclusive webisode called Wrappin’ With Coolio, we feature gift wrapping tips and a special recipe created by the Coolio himself.
The result? 350,000,000 impressions, 10,000 consumers gave the gift of a whiff, and behind the scenes memories to never be forgotten.