To combat the global issue of single-use plastics filling up landfills and polluting waterways, Hefty developed the Energy Bag — an innovative sustainability initiative that aimed to make the once impossible, possible. But, Hefty had a problem: consumers were skeptical of any sustainability or eco-friendly efforts the company put forward.
Enter World’s Strongest Man Martins Licis, five 737 Airplanes, and an epic campaign that caught the attention of media outlets, consumers, and competitors. Across social, web, and digital video channels our campaign helped Hefty generate 181 media stories, 110 million in reach all while converting more than 300 tons of hard-to-recycle plastics into valuable resources.
