meg - senior art director
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The Queen of Protein

Turkey is a lean, versatile protein option that’s often overlooked and forgotten about.

So, as the category leader, we gave Jennie-O their rightful seat on the throne as the Queen of Protein. In her medieval-meets-modern Queendom, turkey reigns supreme and serves to remind consumers of the endless and delicious meals one can make with Jennie-O Turkey.

 

SOCIAL

For year two of the campaign, we were tasked with creating more food-focused content with tips, tricks, and recipes.
To lend a hand, we introduced the Queen of Protein’s best friend, Patty-O.

 

recipe photoS

We captured new recipe content that lived in the world of our Queendom.
Shot by: Colleen Guenther

 

AGENCY: BBDO MPLS
ECD: LAURA FEGLEY
CD: TAYLOR SNYDER, JT STEINERT, ERIC HANSEN (SOCIAL VIDEOS)
DESIGN DIRECTOR: IAN MCALLISTER
CREATIVES: MEGHAN RONGITSCH, JOSH GLOE, JOANNA STUBBINS, OLIVIA BOONE
PRODUCER: PETER MCLARNEN
DIRECTOR: RAMI HACHACHE