To cut through Snapchat’s clutter, we cut to black, turning people’s phones into makeshift mirrors and prompting them to get a haircut. Copy directed attention to their hair, prompting them to swipe up to easily check in online.
Results: 22% increase in Online Check-Ins // Swipe-up rates 4x Snapchat’s success benchmark
Recognition: Webby Honoree, Silver at The Show 2019, Digiday Best Use of Snapchat Finalist, Silver at regional Addy’s
